The Secret to Sponsored Ads That Feel Like Content (Not Interruptions)
Tired of readers skipping your sponsored newsletter ads? Learn how to make sponsorships feel like a natural part of your content—not an interruption. This post highlights Ann Handley’s brilliant “pop quiz” strategy and shows how you can use it to keep readers engaged and sponsors happy.
What AI in Your Business Actually Looks Like (Even If You Think You’re Not Using It)
Think you’re not using AI? You probably are. From smart email tools to design hacks, here’s how creators and digital product owners are using AI to save time, serve better, and scale without burning out.
How I Turned a Printable Craft Planner Into a No-Code App for My Membership
When a simple printable planner became one of our most-loved member bonuses, I saw an opportunity to do more. In this post, I share how I turned the HobbyScool Craft Projects Planner into a no-code app using Lovable—completely solo and with zero tech budget. Discover how the Crafter’s Hub transformed our membership experience, plus how you can do the same in your own business with the help of Sage, your free AI upgrade guide.
Why Most Paid Newsletters Fail—And What to Do Instead
There’s a trap many creators fall into when launching a paid newsletter.
It sounds logical enough: “My audience loves my free newsletter, so they’ll definitely pay for more of the same—right?”
Unfortunately, that logic rarely holds up in the real world. And if you’ve ever tried to monetize your newsletter and struggled to get traction, this might be why.
Here’s the truth:
💡 People don’t want more content. They want a transformation.
The Most Important Email to Send New Subscribers (And How to Write It)
You’ve done the hard work: created a lead magnet, built a landing page, and finally got someone to join your email list.
But there’s one step that can make or break your relationship with that new subscriber—and it often gets overlooked.
That step is your welcome email.
This is the most important email you’ll ever send. It sets expectations, builds trust, and plays a critical role in email deliverability—a key factor in whether your emails end up in the Primary inbox or lost in the Promotions tab.
Let’s break down why it matters, and how to make sure yours gets opened, clicked, and replied to.
5 Powerful Ways to Use AI in Your Courses, Memberships & Digital Products
If you're a course creator, membership owner, or digital product entrepreneur, you already know the sale is just the beginning.
The real challenge?
➡️ Getting people to complete what they bought.
➡️ Helping them apply it.
➡️ And doing that at scale — without running yourself into the ground.
That’s where AI steps in. Not as a gimmick. But as a real, practical tool that can:
Support your students 24/7
Personalize their experience
Automate repetitive tasks
Boost your revenue — all behind the scenes
And no — you don’t have to be super techy to make this work.
Upcoming Product Roadmap: Newsletter Profit Club & The Creator's MBA Lab
Ready to grow your audience, monetize smarter, and build sustainable systems?
Here’s your month-by-month roadmap for both the Newsletter Profit Club and the Digital Product Growth Lab — designed to deliver exactly what you need, when you need it.
The Ultimate Legal Guide for Digital Product Creators
Everything You Need to Know to Protect Your Online Business
If you’re creating digital products—whether it's a course, eBook, membership, or template—legal questions are bound to come up. From copyright concerns to refund policies, it's essential to get these things right before you sell another product.
To make it easier, I’ve pulled together every legal resource I’ve created to help you protect your business and intellectual property, all in one place. Use this guide to find the answers you need, and bookmark it for future reference as your business grows.
Don’t Sell Another Digital Product Without These Legal Basics
So, you’ve created an amazing digital product — maybe it’s a template pack, an online course, a membership, or a printable bundle. You're ready to start making sales (hello, passive income dreams!).
But before you hit publish on your sales page or drop that link in your email newsletter… let’s talk about something not-so-fun but very necessary: