AI Isn’t Replacing Course Creators—It’s Redefining Our Role

I’ve been hearing it a lot lately: “What does AI mean for my digital product business?” If you’ve been feeling frozen in fear about AI’s impact on the course and membership industry, you’re not alone—and this episode is for you.

Today, I’m opening up about how I’ve personally shifted my business to not just adapt to AI but thrive alongside it. I walk through the big changes I’ve made, like moving from static courses to dynamic memberships, and why I believe “access” and “implementation” are the keys to staying relevant in an AI-enhanced world.

I’ll also share the specific strategies I’ve built into my offers—from live monthly workshops to AI-powered tools inside my memberships—to keep content fresh, focused, and hyper-supportive for my students.

AI is changing everything—and fast. If you’ve been feeling overwhelmed or unsure about how to keep up, you’re not alone. That’s exactly why I gathered some of my favorite business friends for a candid panel discussion on how we’re really using AI in our businesses right now. From building custom GPTs and pricing them, to ethical concerns, legal tips, and personal use cases, we covered it all. Whether you’re just starting out or knee-deep in AI experimentation, this conversation will inspire you to take the next right step—without the overwhelm.

f you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and borrowed land.

In this episode of the Creator’s MBA, I chat with Abby Heheman, Global Marketing Director at GetResponse, about the critical difference between owned and rented platforms. We dive into why relying solely on social media or marketplaces puts your business at risk—and how to take back control by building an email list and owning your digital assets.

Abby shares smart strategies for turning casual followers into loyal subscribers and long-term customers. Whether you're a coach, course creator, or digital product seller, this is a conversation you don’t want to miss.

You don’t need a new funnel—you need the right fix. In this episode, I’m walking you through the real reasons your funnel isn’t converting and the simple, strategic tweaks that can turn it into a revenue machine. Whether it’s your opt-in, tripwire, or email sequence, we’ll identify where it’s leaking money—and how to fuel it with traffic that actually converts.

’ve seen so many digital product creators get excited about launching a paid newsletter—only to be disappointed when it doesn’t gain traction. The reason? They’re offering more content instead of something different. In this episode, I’m pulling back the curtain on why most paid newsletters fail—and what you can do to avoid the same fate.

If you're constantly chasing the next strategy, launch, or platform—and still not seeing predictable results—this episode is for you.

In this week's Creator’s MBA podcast, I’m pulling back the curtain on the rinse and repeat business model I use to create clarity, focus, and consistent revenue across both of my brands. This system drives everything: my content, my webinars, my membership offers, and even my rest time. If you’re craving a business that runs more like clockwork and less like chaos, tune in.

If you’ve ever wondered how successful creators actually make money—and what revenue streams are really worth pursuing—this episode is for you.

This week on Creator’s MBA, I’m taking you behind the scenes of both of my brands—HobbyScool and DestiniCopp.com—and walking you through the exact business models and revenue streams I use today,